By PETER SVENSSON, AP Technology Writer 50 minutes ago

 NEW YORK - Two Internet telephone services debut Monday with unusual business approaches, hoping to stand out in an increasingly crowded market with intense price competition.

 Users who don?t sign up for offers will pay 1 cent a minute for domestic calls when they exhaust their initial 100 free minutes.

 The Lycos Phone application also offers movie previews, PC-to-PC video calling and text messaging.

Roman Scharf co-founded Jajah, a company that released a for-pay PC-to-phone calling software last summer. He soon found that users were attracted to the service only because it was cheap, and he worried about his future given cheap and free options elsewhere.

So the company took another tack and decided to compete by making it simpler to place calls.

 There?s no need to install software or get a microphone for the computer, and it?s not restricted to Windows. The call goes from phone to phone, with Jajah?s site and the Internet as the intermediary. Domestic U.S. calls cost about 1.7 cents a minute. A U.S.-France call costs 1.9 cents.

 Jajah, which is based in Austria, is funded by U.S. venture capital firm Sequoia Capital.

The software-based VoIP providers are also competing with companies like Vonage Holdings Corp., which provide hardware that connects ordinary phones to a broadband Internet connection.